This Company Just Launched A New Sustainable Startup Brand

This Company Just Launched A New Sustainable Startup BrandYoull Never Guess Which Company Is Planting The Seeds Of Sustainability In Its New Start-Up BrandTechnological and scientific advancement isnt confined to the labs of space agencies and secretive government facilities. Products that we use in our everyday lives as seemingly simple as sunscreen make huge leaps forward because of new technologies. And when a passion for science is coupled with the value of sustainability, innovation sprouts in wonderful ways. Thats why it shouldnt surprise you to find out that one of the worlds most innovative businesses is actually a 109-year-old company whose products you might have used today and that youve absolutely heard of LOral.LOral is innovating on a number of different fronts, from UV sensors to customized, on-demand skincare. Employees across the company embrace this spirit on innovation and culture of entrepreneurship from the labs to commercial sales, from supply chain to marketing , new ideas are being brought to market all the time. (Thats probably why they hire so many college grads and interns)Heres the story of how one new brand SEED Phytonutrients arose from the combination of this unique culture and a passion for a lofty goal sustainability.Intrapreneurship Plus Innovation = SEED PhytonutrientsSo I had this idea about a natural, sustainable brand, but it wasnt without risk says Shane Wolf, Worldwide GM of Redken, Pureology, Mizani, and SEED Phytonutrients. LOrals entrepreneurial culture enabled and supported him to move his idea forward. I had one final pitch meeting in Paris . . . getting that final yes was an indescribable moment and I wasted no time getting started.Shane and his team are prime examples of how employees at a large global organization can be true intrapreneurs in their company.LOral took a strategic bet to incubate this great idea into what is today a cutting edge line of natural, sustainable products. The team at SEED employs uniqu e, highly effective applications of cold-pressed sunflower and camelina seed oils (rich in antioxidants and other stuff that makes your face and body glow) in order to produce their powerful but face-friendly skincare line.But its not just the quality of the product thats amazing. The sunflowers and camelina used in the products are sourced exclusively from local, family-owned farmers with superb ecological impact standards. And to top it off, they developed the first shower-friendly paper bottles made of 100% post-consumer recycled paper with a post-consumer recycled plastic liner. The packaging is produced entirely from recycled, post-consumer cardboard (preventing it from hitting landfills) andmore interestinglychalk. Chalk acts as an antimicrobial agent to protect the product inside. Another huge positiv Its naturally occurring and non-polluting (and it works great on blackboards).Empowering Consumers And Employees AlikeProducts like those in the SEED line also empower people to choose a different way to take care of their skin. In fact, the breadth of LOrals entire product line empowers people to pick whats right for their skin and help them find the look that suits them.And, of course, SEEDs new line tackles both the issue of ethical ingredient sourcing AND that of environmental damage due to disposable plastic packaging.Whether youre a tech person with a passion for the environment or an entrepreneurial product person with an eye on the future of tech integration, LOral is a distributions-mix where you can make a difference.Interested? Check out fun facts, videos, and amazing opportunities from LOral on WayUp today